The Christmas presents once opened are Not So Much Fun as they were while we were in the process of examining, lifting, shaking, thinking about, and opening them. Three hundred sixty-five days later, we try again and find that the same thing has happened. Each time the goal is reached, it becomes Not So Much Fun, and we're off to reach the next one, then the next one, then the next.That doesn't mean that the goals we have don't count. They do, mostly because they cause us to go through the process and it's the process that makes us wise, happy, or whatever. If we do things in the wrong sort of way, it makes us miserable, angry, confused, and things like that. The goal has to be right for us, and it has to be beneficial, in order to ensure a beneficial process. But aside from that, it's really the process that's important.

Can you be happy with the movies, and the ads, and the clothes in the stores, and the doctors, and the eyes as you walk down the street all telling you there is something wrong with you? No. You cannot be happy. Because, you poor darling baby, you believe them.

I spit on your happiness! I spit on your idea of life--that life that must go on, come what may. You are all like dogs that lick everything they smell. You with your promise of a humdrum happiness--provided a person doesn't ask much of life. I want everything of life, I do; and I want it now! I want it total, complete: otherwise I reject it! I will not be moderate. I will not be satisfied with the bit of cake you offer me if I promise to be a good little girl. I want to be sure of everything this very day; sure that everything will be as beautiful as when I was a little girl. If not, I want to die!

There was a thing called Heaven; but all the same they used to drink enormous quantities of alcohol."..."There was a thing called the soul and a thing called immortality."..."But they used to take morphia and cocaine."..."Two thousand pharmacologists and biochemists were subsidized in A.F. 178."..."Six years later it was being produced commercially. The perfect drug."..."Euphoric, narcotic, pleasantly hallucinant."..."All the advantages of Christianity and alcohol; none of their defects."..."Take a holiday from reality whenever you like, and come back without so much as a headache or a mythology."..."Stability was practically assured.

Now, it so happens that our culture__r lack of it, for our culture is in a state of flux and crisis__laces a high value on materialism, and, by extension, greed. Our culture__ emphasis on greed is such that people have become immune to satisfaction. Having acquired one thing, they are immediately ready to desire the next thing that might suggest itself. Today, the object of desire is no longer satisfaction, but desire itself.

If nonsatiety were the natural state of human nature then aggressive want-stimulating advertising would not be necessary, nor would the barrage of novelty aimed at promoting dissatisfaction with last year's model. The system attempts to remake people to fit its own presuppositions. If people's wants are not naturally insatiable we must make them so, in order to keep the system going.