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There is a tendency for humans to consciously see what they wish to see. They literally have difficulty seeing things with negative connotations while seeing with increasing ease items that are positive. For example, words that evoke anxiety, either because of an individual's personal history or because of experimental manipulation, require greater illumination before first being perceived.
Lionel Tiger Optimism: The Biology of Hope
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There is a tendency for humans to consciously see what they wish to see. They literally have difficulty seeing things with negative connotations while seeing with increasing ease items that are positive. For example, words that evoke anxiety, either because of an individual's personal history or because of experimental manipulation, require greater illumination before first being perceived.
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Lionel Tiger

Optimism: The Biology of Hope

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