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The vain man buys to impress, but the REAL man buys to fulfil a need.
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The vain man buys to impress, but the REAL man buys to fulfil a need.

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The Christmas presents once opened are Not So Much Fun as they were while we were in the process of examining, lifting, shaking, thinking about, and opening them. Three hundred sixty-five days later, we try again and find that the same thing has happened. Each time the goal is reached, it becomes Not So Much Fun, and we're off to reach the next one, then the next one, then the next.That doesn't mean that the goals we have don't count. They do, mostly because they cause us to go through the process and it's the process that makes us wise, happy, or whatever. If we do things in the wrong sort of way, it makes us miserable, angry, confused, and things like that. The goal has to be right for us, and it has to be beneficial, in order to ensure a beneficial process. But aside from that, it's really the process that's important.

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Now, it so happens that our culture__r lack of it, for our culture is in a state of flux and crisis__laces a high value on materialism, and, by extension, greed. Our culture__ emphasis on greed is such that people have become immune to satisfaction. Having acquired one thing, they are immediately ready to desire the next thing that might suggest itself. Today, the object of desire is no longer satisfaction, but desire itself.

NB
Neel Burton

Heaven and Hell: The Psychology of the Emotions