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This sell something familiar, make it surprising. To sell something surprising, make it familiar.
Derek Thompson Hit Makers: Why Things Become Popular
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This sell something familiar, make it surprising. To sell something surprising, make it familiar.

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Within biblical theology it remains the case that the one living God created a world that is other than himself, not contained within himself. Creation was from the beginning an act of love, of affirming goodness of the other. God saw all that he had made, and it was very good; but it was not itself divine. At its height, which according to Genesis 1 is the creation of humans, it was designed to REFLECT God, both to reflect God back to God in worship and to reflect God into the rest of creation in stewardship. But this image-bearing capacity of humankind is not in itself the same thing as divinity. Collapsing this distinction means taking a large step toward a pantheism within which there is no way of understanding, let alone addressing, the problem of evil.

NW
N.T. Wright

Surprised by Hope: Rethinking Heaven, the Resurrection, and the Mission of the Church