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We are comforted when a person, place, or business is warm and inviting. Making us feel this way increases the likelihood that we will want to learn more, do business with them, or pursue a meaningful interaction.
Susan C. Young The Art of Body Language: 8 Ways to Optimize Non-Verbal Communication for Positive Impact
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We are comforted when a person, place, or business is warm and inviting. Making us feel this way increases the likelihood that we will want to learn more, do business with them, or pursue a meaningful interaction.

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