And one of my firmest conclusions is that we always think by seeking and drawing parallels to things we know from our past, and that we therefore communicate best when we exploit examples, analogies, and metaphors galore, when we avoid abstract generalities, when we use very down-to-earth, concrete, and simple language, and when we talk directly about our own experience.
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
Made to Stick: Why Some Ideas Survive and Others Die
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To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
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Yes, movies! Look at them _ All of those glamorous people _ having adventures _ hogging it all, gobbling the whole thing up! You know what happens? People go to the movies instead of moving! Hollywood characters are supposed to have all the adventures for everybody in America, while everybody in America sits in a dark room and watches them have them! Yes, until there's a war. That's when adventure becomes available to the masses! Everyone's dish, not only Gable's! Then the people in the dark room come out of the dark room to have some adventures themselves _ Goody, goody! _ It's our turn now, to go to the south Sea Island _ to make a safari _ to be exotic, far-off! _ But I'm not patient. I don't want to wait till then. I'm tired of the movies and I am about to move!
Our business is communication oftentimes through the medium of stories but our capacity has a far greater scope - to entertain certainly, but also to stimulate debate, to mark up changes and differences and that way, to maybe, just now and then, to change the world.
The new contract between writers and readers is one I'm prepared to sign up to. I've met some fascinating people at events and online. Down with the isolation of writers I say! And long live Twitter.
Honest, open communication is the only street that leads us into the real world... We then begin to grow as never before. And once we are on this road, happiness cannot be far away.
Or maybe he means in a richer world the begging population is melting away. But no to that too. So maybe, perhaps, he means there aren't many 'human beings' left to look, see, and understand well enough for one to ask and one to give. Everyone busy, running, jumping, there's no time to study one another. But I guess that's bilge and hogwash, slop and sentiment.