It is one thing to be clever and another to be wise.
Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the __heep-cheep_ sound of turkey chicks triggered an automatic mothering response from maternal turkeys__ven when it emanated from a stuffed polecat__o, too, did the word __ecause_ trigger an automatic compliance response
Influence: The Psychology of Persuasion
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Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the __heep-cheep_ sound of turkey chicks triggered an automatic mothering response from maternal turkeys__ven when it emanated from a stuffed polecat__o, too, did the word __ecause_ trigger an automatic compliance response
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Like all failed experiments, that one taught me something I didn__ expect: one key ingredient of so-called experience is the delusional faith that it is unique and special, that those included in it are privileged and those excluded from it are missing out.