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The most basic way to get someone's attention is this: Break a pattern.
Chip Heath Made to Stick: Why Some Ideas Survive and Others Die
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The most basic way to get someone's attention is this: Break a pattern.
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Chip Heath

Made to Stick: Why Some Ideas Survive and Others Die

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Consciousness, which is the "reflective" element of Norman's conceptual brain, handles the "higher" functions at the metaphorical tip of the very top of that complicated organ. Because consciousness pays a lot of attention to your thoughts, you tend to identify it with cognition. However, if you try to figure out exactly how you run your business or care for your family, you soon realize that you can't grasp that process just by thinking about it. As Norman puts it, "Consciousness also has a qualitative, sensory feel. If I say, 'I'm afraid,' it's not just my mind talking. My stomach also knots up.

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I am deep in my willed habits. From the outside, I suppose I look like an unoccupied house with one unconvincing night-light left on. Any burglar could look through my curtains and conclude I am empty. But he would be mistaken. Under that one light unstirred by movement or shadows there is a man at work, and as long as I am at work I am not a candidate for Menlo Park, or that terminal facility they cynically call a convalescent hospital, or a pine box. My habits and the unchanging season sustain me. Evil is what questions and disrupts.