And one of my firmest conclusions is that we always think by seeking and drawing parallels to things we know from our past, and that we therefore communicate best when we exploit examples, analogies, and metaphors galore, when we avoid abstract generalities, when we use very down-to-earth, concrete, and simple language, and when we talk directly about our own experience.

By the way, if anyone here is in advertising or marketing, kill yourself.

I need to tell you a story, a tale of fate and emergence.

He prefers his adventures second hand.

It's in The Lord of the Rings, I think, where one of the characters says that "way leads on to way"; that you could start at a path leading nowhere more fantastic than from your own front steps to the sidewalk, and from there you could go . . . well, anywhere at all. It's the same way with stories. One leads to the next, to the next, and to the next; maybe they go in the direction you wanted to go, but maybe they don't. Maybe in the end it's the voice that tells the stories more than the stories themselves that matters.

No, no! The adventures first, explanations take such a dreadful time.