Is is as if life or reality itself has had it in mind all along to unravel the very design i have been trying all along to impose on it.
If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.
Four Arguments for the Elimination of Television
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If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.
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Now, however open a person manages to be, there is one possibility to which he remains as closed as ever: the possibility that when he uncovers his deepest anxieties he will find hidden inside them certain horrifying truths which his whole effort to control his life has been designed to keep repressed.
When we operate on the basis of the will to control, we are aware of only one kind of "evil": the failure of existence to conform to the plan we have for it.
What we work so hard to avoid is the shattering of our lives by horrors we know we will be helpless to control.
By the way, if anyone here is in advertising or marketing, kill yourself.
I have heard that, with some persons, temperance _ that is, moderation _ is almost impossible; and if abstinence be an evil (which some have doubted), no one will deny that excess is a greater. Some parents have entirely prohibited their children from tasting intoxicating liquors; but a parent__ authority cannot last for ever; children are naturally prone to hanker after forbidden things; and a child, in such a case, would be likely to have a strong curiosity to taste, and try the effect of what has been so lauded and enjoyed by others, so strictly forbidden to himself _ which curiosity would generally be gratified on the first convenient opportunity; and the restraint once broken, serious consequences might ensue.