Don't interpret anything too much. This is time waster number 1.
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Strategy is about heading North while keeping an eye on the South.
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We each sell alittle piece of happiness. You are elevating someone's spirit in some way, and to do that you have to understand the source of their angst and then you have to frame your product as a solution.
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Make foes of bowmen if you must,Never of penmen.
ThiNKing Too MucH caN DisTurbs Your Other ImPortaNt StraTegies :p SO StoP thiNking taKe ActiOn :p
If you employed a strategy that is not conducive to the results you are looking for, then you will not achieve the desired result. You have to understand that it__ not you that failed; it__ just that you employed the wrong strategy.