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__hat color is a chameleon placed on a mirror?...The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection?In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.
Kevin Kelly Out of Control: The New Biology of Machines, Social Systems, and the Economic World
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__hat color is a chameleon placed on a mirror?...The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection?In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.
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Kevin Kelly

Out of Control: The New Biology of Machines, Social Systems, and the Economic World

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This 'web of discourses' as Robyn called it...is as much a biological product as any of the other constructions to be found in the animal world. (Clothes too, are part of the extended phenotype of Homo Sapiens almost every niche inhabited by that species.An illustrated encyclopedia of zoology should no more picture Homo Sapiens naked than it should picture Ursus arctus-the black bear- wearing a clown suit and riding a bicycle.