If I could be anything in this world I would be rare. So rare that the people I loved never forgot me or ever found anything to compare me to. I was never a type, but the only type--the person you couldn't throw away because you would never be able to describe the mystery of something that didn't fit this world.
Branding is about everything.
The Little Big Things: 163 Ways to Pursue EXCELLENCE
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Branding is about everything.
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