An action, to have moral worth, must be done from duty.

A group experience takes place on a lower level of consciousness than the experience of an individual. This is due to the fact that, when many people gather together to share one common emotion, the total psyche emerging from the group is below the level of the individual psyche. If it is a very large group, the collective psyche will be more like the psyche of an animal, which is the reason why the ethical attitude of large organizations is always doubtful. The psychology of a large crowd inevitably sinks to the level of mob psychology. If, therefore, I have a so-called collective experience as a member of a group, it takes place on a lower level of consciousness than if I had the experience by myself alone.

The old exhortations to nationalist fervor and jingoist pride have begun to lose their appeal. Perhaps because of rising standards of living, children are being treated better worldwide. In only a few decades, sweeping global changes have begun to move in precisely the directions needed for human survival. A new consciousness is developing which recognizes that we are one species.

With no blame there's no shame. A human society can't exist without shame. Shame is like handedness or walking upright. It's a central human attribute. In fact, it's the first human quality ever recorded.''Where?''Genesis, Chapter Three. The covering of nakedness. The acquisition of shame was the first consequence of consciousness, of the speciating moment. Take shame from me and you are calling me pre-human.

By the way, if anyone here is in advertising or marketing, kill yourself.

Until you are conscious of your conscience, you are morally unconscious.